Anna VoroninaFinding customers is a task that requires not only advertising, but also effective tools for collecting contacts. Meta's Instant Forms allow businesses to get quality leads quickly and without unnecessary complications. Do you want to increase conversion rate and reduce the cost of attraction? Then read on!
Why Instant Forms is a must-have?
Standard lead generation methods, such as cold calls or mass email blasts, do not always bring the desired result: they are not personalized, and users often perceive them as intrusive. Search advertising is effective when the user is already aware of their need and is actively looking for a solution. But what to do if the client has not yet formed a request? This is where Instant Forms come to the rescue, allowing companies to capture user interest at the moment of first contact with a brand. Rather than taking the customer to a separate landing page, Instant Forms simplify the process by offering a convenient, quick and unobtrusive option to leave contact details right in the ad. This lowers the barriers for the user and simplifies the process of engaging potential customers. Instant Forms close the gap between spontaneous interest and targeted action by offering a convenient, quick and unobtrusive option to leave contact information right in the ad. This reduces barriers for the user and simplifies the process of attracting potential customers.
How do Instant Forms work?
Instant Forms appear right inside a Facebook or Instagram ad. The user clicks on the ad and instantly sees a form with data already filled in (e.g. name and email). This reduces resistance and increases the chance of filling out an application. Forms can be customized for different business tasks:
- Maximum leads - more bids at the lowest price.
- Lead quality - filtering by parameters that increase the likelihood of conversion.
- Personalization - additional questions, customization and branding of forms.
How to reduce the cost of attracting a lead?
Using Instant Forms can significantly reduce your advertising costs. Here are some practical tips:
- Don't overload the form - 3 or fewer questions reduces the cost of attracting a lead by 26%.
- One common block for a name - this reduces the price of a lead by 14%.
- Only ask for email or phone number, but not both at once - this reduces the cost by 18-26%.
- Add quick response options - for example, "Want a consultation", "Ready to buy", "Just interested". This helps you segment leads before they even get into the CRM.
Boost lead quality with Conversions API
To get not just contacts, but really hot leads, Meta offers integration with CRM via Conversions API. What does it provide?
- Automatic updating of customer data - all information gets into CRM in real time.
- Ad Optimization - Meta uses CRM data to show ads to people similar to your best customers.
- Reducing the cost of a quality lead by 15% and increasing conversion to a deal by 44%.
👉 Example: A real estate advertiser tested the Conversions API and noticed that leads with high engagement started coming in 2x more often and the percentage of records per view increased by 30%.
How to filter leads with smart logic?
Thanks to the conditional logic in Instant Forms, you can:
- Filter out leads that don't match your target audience.
- Target different categories of customers in the right interaction scenarios.
- Offer relevant CTAs based on user responses.
👉 Example: If a potential client selects "I want a consultation" in the form, you can automatically offer him to sign up for a call. And if he specifies "Just interested", it's better to offer to subscribe to the newsletter and continue the warm-up.
Comparison with alternatives
How do Instant Forms compare to other lead generation methods?
Method | Advantages | Disadvantages |
Instant Forms | Fast filling, integration with CRM, automatic data loading | Limited customization options |
Form on the website | Full control over the design, you can ask tough questions | High login threshold, user has to enter all the data himself |
LinkedIn Lead Gen. | Great for B2B, high engagement | More expensive than Meta Instant Forms |
Successful cases
Career Launcher (educational courses):
- 40% reduction in the cost per lead.
- 1.5x lead growth.
- 25% improvement in conversion to purchase.
All Shutters & Blinds:
- 400% increase in qualified leads.
- 57% reduction in cost per lead.
The future of Instant Forms: what's in store for us?
Meta is actively developing the tool, offering new mechanics such as gated content (content for contacts). It is now possible to offer users bonuses, discounts and unique content in exchange for filling out a form.
Forecast: New messenger integration options are coming soon, as well as additional options for response-based targeting in Instant Forms.
Conclusion
If your business needs a steady stream of customers, Instant Forms + Conversions API is the perfect solution. You will get more leads, reduce costs and improve the quality of applications.
📌 What to do next?
- Set up a test campaign with Instant Forms and collect the first leads.
- Integrate CRM with Conversions API to improve lead quality.
- Run A/B testing with different variations of questions and target audiences.
Ready to test? Launch Instant Forms and increase conversions!
More helpful posts to come
