Written by.
Anna VoroninaDate published
March 11, 2024
How to lead users from TikTok to WhatsApp and increase conversions?
TikTok continues to gain popularity among businesses, especially in Kazakhstan. The platform offers low cost of conversions and an audience that perceives advertising as entertaining content. However, one of the main challenges for marketers is to shorten the user journey from viewing an ad to real interaction with a brand. A simple and effective solution is to transfer traffic from TikTok to WhatsApp.
Why should you refer users to WhatsApp?
- Direct contact with the customer - messenger communication increases trust and likelihood of purchase.
- Minimize ad load - WhatsApp provides the user with a personalized service.
- Flexibility of the solution - the method works for different businesses: from eCommerce and real estate to beauty services.
How to set up a transition from TikTok to WhatsApp?
- Create a WhatsApp link Use the format:
- Add a link to TikTok's profile description
- The description is limited to 80 characters, so the text should be concise.
- This will help users find your WhatsApp organically.
- Use the link in the advertisement
- When creating an ad campaign, select the "Traffic" or "Conversions" goal.
- Paste the WhatsApp link in the "Target Page URL" field.
https://wa.me/ваш_номер?text=Ваш текст
Example:
https://wa.me/77012345678?text=Здравствуйте! Расскажите, пожалуйста, подробнее о ваших услугах.
Conclusion
TikTok and WhatsApp integration is a powerful tool for customer engagement. By shortening the user's path to your brand, you increase conversion rates and improve user experience. Start applying this method today and watch the interactions grow!
Need help? Contact the experts who can help you understand the setup.
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