More students: Set up Meta and Telegram ads with our complete guide for Uzbekistan

Written by.

Anya Korzun

Date published

July 13, 2025

In the past, the choice of education started with studying brochures, but now it starts with a search engine. In Uzbekistan, like everywhere else, most people search for schools, universities and courses online. Your audience is already online and you need to be there too.

Meta and Telegram offer powerful and affordable tools to help you find exactly your students.

Why Meta and Telegram are your key to success?

These platforms allow you to pinpoint those who are actually looking for educational services.

Meta provides opportunities for precise targeting. You can customize your ads so that they are seen by parents of schoolchildren, university applicants or adults looking for advanced training courses. With Ads Manager, you can choose campaign goals - from building awareness to collecting leads and direct sales. And integration with Instagram Direct and WhatsApp allows you to instantly communicate with potential pupils, answering questions and building trust in a familiar format.

Telegram is a powerful content platform for building strong learning communities. You can share useful content, host webinars, and interact directly with your audience. Telegram Ads allows you to promote channels, bots and websites, while special tools such as AdHand Segments and Telegram Insider allow you to find the most active and relevant channels for advertising in Uzbekistan.

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For example, PDP University found 1,129 potential students,

thanks to Telegram ads.

What will you learn from our guide?

We've put together practical tips and real-life examples for you to help:

How to plan advertising in Meta: how to choose a campaign goal, set up targeting for different audience segments (higher education, schools, adult courses) and create creatives that really work.
Use Telegram effectively: how to build communities, choose between EURO and TON accounts for Telegram Ads, use smart targeting and create engaging content.
Measure Effectiveness: How to track key metrics and calculate ROI to maximize your marketing investment.

We will show how it works without huge budgets and a team of marketers, focusing on the peculiarities of the Uzbek market.