Anya KorzunIn Kazakhstan, competition in e-commerce is growing, and simply having an online store no longer guarantees stable sales. Your potential customers are actively searching for goods, comparing prices and making decisions online, but how do you stand out among the many offers and bring them to purchase?
You may think of large-scale digital marketing as something complicated and resource-intensive. But Google, Meta and TikTok platforms offer powerful and affordable tools to help you attract new customers and increase sales.
What will you learn from our cheat sheet?
We've put together concentrated knowledge, minimum theory and maximum benefit to help you:
- Prepare e-commerce campaigns: from setting up pixels and events (Meta Pixel, TikTok Pixel, GA4) to uploading product catalogs.
- Effectively use Meta Ads: how to set up Business Manager, use Advantage+ Shopping, as well as playtests and A/B tests.
- Master TikTok Ads: to promote trending new products, work with local creators and use Smart+ automation solutions.
- Getting Google Ads up and running: including setting up Google Merchant Center , using Performance Max, and flyhacks for increasing CTR.
- Choose the right platform and strategy: based on your niche.
- Measure effectiveness: pre-launch checklist and optimization tips to scale successful audience + creative + platform bundles.
We will show how this works on the example of Kazakhstan, emphasizing practical steps that can be applied today.
Ready to take your e-commerce business sales to the next level?
Download our guide - it's got a step-by-step plan for attracting more customers and growing your online business.
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