Anna VoroninaImagine you are preparing an advertising campaign in TikTok, but you don't know where to start: what audience do you need, what ads work best, what metrics are important? Fortunately, TikTok Business Center offers a powerful tool - Planning Inspiration Toolkit. It saves time, analyzes audiences, and helps you make your ads really cool. Let's find out how it works.
What is this magic thing?
Planning Inspiration Toolkit is like a one-stop guide for marketers. It shows benchmarks, insights across different regions and industries, and helps you pick the best content strategy even before launching a campaign.
Why is that cool?
- Time is money: All your ad metrics and audience data is gathered in one place.
- Customer Satisfaction: TikTok's official insights help you make decisions based on facts, not guesswork.
- Agencies are one step ahead: You can build advanced strategies and show clients real data, not "we think so."
How does the Planning Inspiration Toolkit work?
- Setting up the campaign 🎯 Choose region, age, gender of audience, currency and time period. Want a week's worth of analysis? You're welcome! Need a quarterly overview? No problem!
- Audience research 🔎 Who are your future customers? In the Target Audience Insights section, you can find out how many men and women there are among them, what devices they use, and what they're interested in. For example, if 19.65% of your audience are gamers, it makes sense to make creatives with dynamic gaming content.
- Looking for what works 💡 In Audience Preferences, you can see the top ads. Want to understand which formats are hitting the best? The tool will show you which ads are garnering more clicks and engagement.
- Checking how cool we are 📊 In "Ads Performance" you can compare the effectiveness of your campaigns with median indicators. CPM, CPC, CTR - everything is at your fingertips so you can make adjustments in time and not waste your budget.
What does this look like in practice?
Let's say you are running an ad in Kazakhstan. You go into the Planning Inspiration Toolkit and see that 55.62% of your audience is male, and 19.65% are interested in games. That's great! That means you need to make gamified creatives. Then you study Audience Preferences, find the most popular video formats and adapt your ads. In the end, the campaign shoots and the customers are happy!
Bottom line: TikTok without too much guesswork.
Planning Inspiration Toolkit is not just another tool for marketers. It is your personal navigator in the world of TikTok advertising. It helps you not to spend money blindly, but to create content that really works. Want to improve your results? Just start with Business Center analysis and success won't be long in coming!
More helpful posts to come
