Anna Voronina1. Campaign objectives and choice of advertising platform: Looking for future students in Telegram
PDP University has set itself a task: to attract a target audience to its Telegram channel. The goal is to warm up interest in the demo exam and, eventually, to get real applications for contract training.
So why was Telegram Ads chosen? It's simple:
- High concentration of target audience in Uzbekistan - students and applicants actively use Telegram.
- Rapid scalability - the ability to quickly increase coverage as needed.
- Minimal "information noise" compared to giants like Meta or TikTok. Your message will not get lost in the stream.
- The novelty of the premium format is that the audience is not yet saturated with this type of advertising, so engagement and response is higher than usual.
2. Campaign Implementation: The Secret Insider Who Blew the Funnel
Customization and targeting:
The campaign was launched through the Telegram Ads Eurocabinet. Geography - the whole of Uzbekistan. Target audience - graduates and applicants. The main goal - transition to the Telegram channel.
The funnel was built as efficiently as possible: channel → series of progressions → demo exam → registration → offer.
Creativity:
The creativity was based on a truly brilliant idea - "leaking" the exam answers! This created a sense of insight and urgency, compelling the audience to act immediately. The headline was immediately eye-catching:
"HECH KIMGA AYTMANG!
Kirish imtihoni savollari e'lon qilindi! PDP University'ning imtihon savollari (X variantlari) shu kanalda joylandi. Tezroq savollarni ko'rish uchun bosing
(Don't tell anyone! PDP University entrance exam questions have been published! PDP University exam question papers (options X) are posted in this channel. Click to view the questions sooner).
- Visual design - the creative looked like a correspondence, which multiplied the authenticity and engagement. It looked like someone "leaked" information in private messages.
- Wording - a conversational tone was used that instantly grabbed attention and created a sense of "your guy".
- Offer - for those who complete the demo exam and give the most correct answers, an opportunity to win a contract training voucher was offered! This is a powerful incentive to register and participate.
3. Campaign results: Incredible return on every euro
The numbers speak for themselves:
- Budget: €720
- Reach: 18,000,000 impressions - that's no joke!
- Channel transitions: 232,000
- Subscriptions: 12,613
- Exam registrations: 1,646 (only €0.43 per registration!)
- Passed the exam: 1,129 (€0.63 per successfully passed exam!)
- Conversion from registration to surrender: 68.59% - almost 7 out of 10 registrants made it to the end!
- ROAS ≈ 66,43 € That is, for every 1 € of advertising costs, about 66.43 € of revenue is generated.
In percentage terms: 6,643%.
4. campaign Insights: Lessons for Success from PDP University
So what helped produce these results?
- The "secrecy" effect and the "insider" format worked much better than the usual "boring" educational creatives. People like to feel part of something exclusive.
- Telegram Ads, with the right "packaging" of the offer, gives an incredibly low cost per click. This is a gold mine for those who know how to use it.
- A prolonged warm up in the channel (15 days) didn't just increase trust, but also significantly increased conversions. Patience pays off.
- The simplified "click → subscribe → action" funnel proved to be super effective, especially when backed up by a powerful and triggered offer.
5. The role of AdHand: A trusted partner behind the scenes of success
A successful advertising campaign requires not only creativity, but also a reliable partner. This is how AdHand ensured the success of PDP University:
- Prompt launch of the premium Telegram Ads format When PDP University approached us with plans to attract applicants, we immediately offered them access to Telegram Ads with premium features. This allowed them to add static images or videos to their ads and set CPMs starting at €0.02. This format is the most effective way to achieve outstanding results and we offer it in our Euro accounts for deposits of €5,000 or more.
- Help with moderation We don't just run ads, we guarantee their approval. All links (site, channel, bot or post) that clients plan to promote are pre-moderated by us. This makes it possible to make the necessary edits in advance and be sure that they will pass the final moderation by Telegram without any problems. In the case of PDP University, if there were any deviations, the client would receive feedback and make edits to ensure that the moderation was successful.
- Transparent analytics and support Your advertising account is ready, funds are funded, and ads are running. What's next? We give clients full access to all metrics and communication channels. You will always see how your ads are performing and can track every stage of the campaign. We provide transparent analytics and support at every stage so you can make informed decisions and achieve your goals.
6. Conclusion: Telegram Ads are not just about coverage, they are about real requests for training.
The key to success turned out to be simple: the right "packaging" of the offer, a non-standard presentation format and competent use of warming.
Telegram Ads works - and works awesome if you know how to handle it.
More useful articles
