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Anna VoroninaE-promo advertising agency approached us at AdHand. They had an interesting but very difficult client - a Tier-2 crypto exchange. The task was clear: they needed to attract as many installs of the mobile app as possible.
Challenge faced by E-Promo
The crypto exchange did not have a license in the market where they wanted to promote. And this immediately limits advertising opportunities. Especially when it comes to Telegram Ads, where moderation on crypto is one of the strictest. E-Promo was faced with a difficult task: how to fulfill client KPIs when the main barrier is the approval of the platform itself?
The solution? Refer to AdHand
E-Promo realized that simply running ads would not work. We needed someone who had an in-depth understanding of Telegram Ads moderation rules and direct access to advertising opportunities. That's when we, AdHand - your trusted reseller of advertising platforms- stepped in. Our task was to help E-Promo go through all the pitfalls and get it up and running.
How we worked together
- Searching for the best offers: E-Promo prepared several creatives with different offers. For our part, we analyzed them and helped to refine them so that they would look attractive to the audience without raising questions from moderators. Two offers worked best:
- Low Entry Threshold+ Welcome Bonus: You can invest as little as $10 (see Creative 1).
- Reliability and Freedom + Welcome Bonus: Bonus up to 8000 USDT for new users (see Creative 2).
- Audience testing: E-promo tested different approaches: interest-based targeting and placement in specific Telegram channels. We ensured a quick launch and control over all test campaigns.
What AdHand helped with: Passing moderation
The most difficult part was moderation. Advertising a crypto exchange without a license is a high-risk area. Here our experience as a reseller proved invaluable:
- "And this one should be removed and this one should be reworded": We gave the E-Promo team specific recommendations for creatives and landing pages. For example, how to pitch "leverage up to 125x" (Creative 1) or "Proof of Reserves" (Creative 2) so that they didn't break the rules but still remained strong marketing messages. This saved E-Promo from tedious approvals and lengthy revisions.
- Quick start: Thanks to our experience, the ads were moderated surprisingly quickly. E-promo launched Telegram ads for a crypto exchange in the shortest possible time.
When the campaign ended, the numbers spoke for themselves. Thanks to the coordinated work and our help with moderation, the cost of installing the application (CPI) for the crypto exchange was 5 times LOWER than planned! This is a really impressive result, especially for such a challenging niche.
Key Findings:
- Channels often win out over interests: In some niches, spot placement in topical Telegram channels works better than broad interest targeting, though scaling may be limited.
- The right offers are the key to success: Bonuses for registration and referral programs have proven to be very effective tools for attracting new users.
"I would like to say thank you to Adhand for premoderation of ads and landing page, thanks to them we managed to pass moderation in a complex crypto topic. At the same time, we did not lose any performance."
Does your agency face similar challenges?
- Working "sensitive" niches where moderation is a constant problem?
- Are campaigns hanging up in moderation?
- Need a second expert eye to ensure you maximize the impact of each campaign?
We give agencies:
- Painless moderation: Forget about hours spent guessing. Our experts know all the nuances and will help your creatives get approved quickly and hassle-free.
- Opportunities for challenging niches: Open up markets to your customers that previously seemed inaccessible.
- Saving your time and resources: We take care of all the complexities of interacting with advertising platforms so you can focus on what matters most - strategy, creatives and growth of your agency.
Write to us and we'll tell you how to pass moderation in your niche and share tips for running ads on Telegram.
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