Anna VoroninaDo you want more clients ready to book here and now? You have such an audience right at your fingertips: Russian tourists. More than 186,000 Russians visited Kazakhstan last year alone, and their flow is constantly growing thanks to the visa-free regime and common border.
But how do you reach them? There is a messenger where they are actively looking for information about tours and planning their trips. And that messenger is Telegram.
Why is Telegram so effective in attracting Russian tourists?
Telegram has deeply penetrated the Russian market. In the first quarter of 2025, 74% of Russians (about 67 million users over the age of 12) accessed Telegram at least once a month. On average, they spend 47 minutes a day there. This means that the audience spends time with interest - reading, saving and ready to respond to interesting offers.
How to create an ad that will bring requests in Telegram Ads
The success of advertising in Telegram starts with how the ad looks. It is important to structure it in such a way that every detail leads to conversions.
- Laconic and clear text: "Author's tours in Kazakhstan", "Discover amazing Kazakhstan". You have only 160 characters to make the idea of the ad read instantly.
- Emoji: Use them to accentuate and enhance visual structure. They help text stand out in the feed.
- Quality visuals: An atmospheric image or short video is 80% of success. It should instantly make you want to go on a trip.
Targeting in Telegram allows you to show ads to subscribers of specific channels - for example, Yandex Travel, Aviaceils, Smartavia, and Subtleties of Tourism. This is exactly the audience that is interested in traveling and planning trips.
Plus - interest targeting:
In addition to selecting channels, you can customize your ads by topics and behavioral interests. This means that your ads will be seen not just by subscribers, but by people who are already interested in travel, tours, flights and bookings.
A strategy for those who think one step ahead: Combine advertising in popular Russian tourism channels with advertising in Kazakhstani channels. This approach will maximize your reach and bring you the hottest clients.
Limiting impressions per user (e.g. 3 per day) is a tool that helps you keep a balance: you save your budget and don't bore potential customers.
From click to booking: three funnel options in Telegram Ads
Advertising is just the start. What happens after the user clicks? This path should be as simple and logical as possible. Your ad can lead to:
- Site with the best-selling tour offer: Detailed itinerary, dates, cost, prominent "Book" button.
- Chat-bot: personalized consultation and tour selection for a specific request. After clicking on the ad, the user answers a few questions, and one of your managers joins the dialog - already with an understanding of the customer's needs.
- A post in Telegram with a detailed description: Convenient for quick familiarization. Users can immediately ask a question in the comments or write in direct. Be sure to include a contact for communication in the channel description.
How to run ads in Adhand's Telegram account
- Sign up on the Adhand platform - it only takes a few minutes.
- Submit an application to open a Telegram account on the platform.
- Type the word "Tourism " into the chat - experts will select for you the most relevant Russian and Kazakhstani Telegram channels on tourism topics.
- Run a test advertising campaign - you will see the response immediately and be able to evaluate the result.
Learn more and start now → Adhand
Why start advertising in Telegram now?
While others spend budgets on traditional social networks, Telegram remains a less saturated market. According to TGStat, major travel agencies such as POEDEM.KZ, HT.KZ, and Online Tour are actively advertising in the Travel category in Telegram Kazakhstan. This means that you can become a pioneer by occupying free slots in relevant channels.
While Telegram remains an "undervalued" channel for travel agencies, you have an opportunity to beat the competition and attract new customers at a bargain price. Ready for a new stream of customers? Get intouch with the AdHand team.
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