Darina ShamanskayaDespite the fact that Telegram Ads is a "young" advertising platform, it already has some policies regarding what can be advertised. Thus, when moderating an ad, the platform checks not only the ad itself, but also the content of the content where the ad leads: public channel, chatbot, website. About the restrictions on the content of the ad and the landing we told in this article. Now let's take a closer look at the goods and services that are not allowed to be advertised in Telegram Ads.
Prohibited Advertising:
🗣️ Political parties or figures
🎰 Gambling, casinos, gambling, sports match predictions, lotteries, sweepstakes, totalizators
💸 Harmful financial products or services (microloans, pyramid schemes)
🚬 Drugs, tobacco, alcohol (including e-cigarettes)
💣 Weapons, ammunition, explosives
❓ Questionable and illegal
💼 Forged documents, counterfeit goods, illegal services and services
✋ Spam programs, malware
🔐 Hacking, subscriber recruitment, automated traffic generation, automated mailings, phishing, information stealing)
🔞 Goods and services 18+
🤝 Dating, intimate services, adult products and entertainment, any material of a blatantly intimate nature.
🚫 Goods related to pregnancy/fertility
💊 Medical services, medicines*
* Licenses and certificates for services/preparations are required for promotion
It is forbidden to advertise
🚫 Prohibited goods and services
Announcement requirements | Ad and content requirement |
🗣️ Political campaigns, elections, political parties, candidates, political or religious movements | 💸 Products or services related to fraudulent or harmful financial practices |
🎰 Gambling: online or offline gambling, casino games or activities involving real money, prizes or goods of any value. | 💊 Non-certified health services, drugs, supplements* |
🚬 Drugs, alcohol, tobacco | |
💣 Weapons, firearms, explosives, ammunition | |
⚖️ Questionable and illegal | |
🪳 Spam programs, malware |
*Advertised products must comply with all local regulations and sellers must be licensed. Advertisements must not promote content, products or services that are implicitly or explicitly linked to any unproven health and wellness benefit.
Detailed policies can be explored on the Telegram website
Read more: Telegram policy | Landing page requirements
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