Darina ShamanskayaDespite the fact that Telegram Ads is a "young" advertising platform, it already has some policies regarding advertised content. For example, when moderating an ad, the platform checks not only the ad itself, but also the content of the content in the places where the ad leads: public channel, chatbot, website.
It is forbidden to advertise
🚫 Shocking content
Visually shocking content in the channel and on the websiteThe channel and website are prohibited to contain the consequences of cruelty, violence, injuries and accidents. It is forbidden to discriminate against people on various grounds: race, gender, religion and others.
🚫 Explicit material.
Dating, intimate services, merchandise and entertainment. Refers to advertisements and content of the channel and website.
🚫 Aggressive advertising
Mentions in an ad, channel or website tragedies, crises or acts of mass violence to attract attention.
🚫 Infringement of third party rights
Plagiarism or unauthorized distribution of copyrighted content, disclosure of personal data (e.g., contacts, addresses), copyright infringement (e.g., advertising of protected films, books), use of logos of famous brands, etc.). Refers to advertisements and content of content.
🚫 Clickbait or misleading advertising
Unrealistic statements in the advertisementexaggerated comparisons and absolute statements, use of decoys ("Congratulations, you just won"), baseless exaggerations ("We have the highest revenues"), personalization, guesses and assumptions about any qualities of the user ("We know that you and your friends...").
🚫 Prohibited goods and services
Announcement requirements | Ad and content requirement |
🗣️ Political campaigns, elections, political parties, candidates, political or religious movements | 💸 Products or services related to fraudulent or harmful financial practices |
🎰 Gambling: online or offline gambling, casino games or activities involving real money, prizes or goods of any value. | 💊 Non-certified health services, drugs, supplements* |
🚬 Drugs, alcohol, tobacco | |
💣 Weapons, firearms, explosives, ammunition | |
⚖️ Questionable and illegal | |
🪳 Spam programs, malware |
*Advertised products must comply with all local regulations and sellers must be licensed. Advertisements must not promote content, products or services that are implicitly or explicitly linked to any unproven health and wellness benefit.
Detailed policies can be explored on Telegram's website.
Read more: Telegram policy | Prohibited content | Business, goods and services
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