Darina ShamanskayaDespite the fact that Telegram Ads is a "young" advertising platform, it already has some policies regarding what can be advertised. Thus, when moderating an ad, the platform checks not only the ad itself, but also the content of the content where the ad leads: public channel, chatbot, website. We told you about the restrictions on the content of the ad and the landing page in this article. Now let's learn more about what the landing page should NOT be in order for the ad to successfully pass moderation.
🚫 Closed channel The system simply won't let a link to a closed channel through. The channel for promotion should be available to all users.
🚫 Empty channel without description and posts The channel should have posts, it should be maintained regularly.
🚫 Inactive channel Must be active before, during, and after posting announcements.
⚠️ Emoji in the channel name Emoji of lightning bolts, fingers, exclamation points (anything that attracts attention) will probably not be missed.
⚠️ The channel name consists of capital letters Capital letters can be used if they are part of the name of your brand, which is constantly used in advertising. In other cases, this spelling should not be used.
⚠️ Lots of emoji, capslock and highlighting in posts, clickbait wording
All this site refers to clickbait, always ask the client to clean the channel from such design.
⚠️ A large number of external links, third-party social networks are advertised
If you need to promote the site, you can do it directly through euroworks, there is no point in inserting external links in every post.
⚠️ Posts with a guarantee of easy profit making, without specifying risks
⚠️ Posts of no benefit
Crypto-signals, posts with lots of external links, posts consisting of only voice messages or only pictures.
⚠️ Aggressive advertising
References to tragedies, crises or acts of mass violence.
⚠️ Focus on traumatic and significant events
Divorce, end of relationship, illness, death, military conflicts, crises, disasters.
Detailed policies can be explored on Telegram's website.
Read more: Telegram policy | Setting up ads: CTA, text, CPM, Targeting
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