Darina ShamanskayaSuccessful moderation in Telegram Ads depends on many factors: the subject of your ad campaign, the text of your ad, the content of the page your ad links to, and the targeting settings you choose. Our checklist will help you to systematize the process of quick check of your ad before launching, as well as correct possible mistakes to make the moderation process faster and more successful.
Checking the advertising campaign
✔️ Check that there is no prohibited information in Telegram Ads.
✔️ Make sure the link leads to a channel, post, Telegram chatbot or external link.
Checking the content in the channel
✔️ There is no prohibited information in the channel.
✔️ The channel is public and open.
✔️ There are already more than 5-6 posts.
✔️ The channel's content is diverse and informative.
✔️ The channel content is relevant to the ad.
✔️ There are no grammatical or punctuation errors in the posts.
✔️ Only address users as "you" in posts.
✔️ In the title and description, no reference to a specific audience is used: "only for Astana residents", "channel for moms".
✔️ No use of caps and Latin, and no abuse of capitalization and emoji in post content.
✔️ The channel is alive: regularly updated, with at least 5-10 posts and more than 50 subscribers.
✔️ The imperative mood is not used in publications and channel description ("write", "call").
✔️ There are no advertisements for profitability and easy money, and no impossible promises.
Checking the chatbot
✔️ There is no prohibited information in the chatbot.
✔️ The chatbot is public and open.
✔️ The chatbot functionality responds correctly to commands.
✔️ Added information What this bot can do.
✔️ Description completed.
✔️ The content of the chatbot matches the ad.
✔️ No "you" references are used.
✔️ There are no grammatical and punctuation errors in the texts of bot messages.
✔️ No use of caps and Latin, and no abuse of capitalization and emoji in post content.
✔️ The imperative mood is not used in publications and channel description ("write", "call").
✔️ Chatbot doesn't send endless notifications after launching.
Checking the post
If you want your ads with a link to a channel or a post in a channel to go through moderation quickly, create ads according to this checklist.
✔️ There is no prohibited information in the post.
✔️ The content of the posts corresponds to the advertisements.
✔️ The content of the advertised post is relevant to the ad.
✔️ A post can only have one emoji and exclamation point.
✔️ There are no grammatical or punctuation errors in the posts.
✔️Обращение only in "you."
✔️ No use of caps and Latin, and no abuse of capitalization and emoji in post content.
✔️ The imperative mood is not used in publications and channel description ("write", "call").
✔️ No appeals to a specific audience: "only for Astana residents", "channel for moms".
Checking the site
✔️ There is no prohibited information on the site.
✔️ The site is functional (all buttons work correctly and are responsive) and the content is informative.
✔️ The site matches the content of the ad.
✔️ The site is free of grammatical and punctuation errors.
✔️ No use of caps and Latin, and no abuse of capitalization and emoji in post content.
✔️ There are no advertisements for profitability and easy money, and no impossible promises.
Checking the link to the site
✔️ The link is listed in the URL you want to promote field.
✔️ Link without abbreviations.
✔️ Link is direct - does not redirect to another URL.
Check the text of the ad
✔️ The content of this ad does not contain any prohibited information.
✔️ Announcement with no invitational links.
✔️ The ad matches the content of the landing page.
✔️ There are no grammatical or punctuation errors in the ad.
✔️ No emoji or exclamation points.
✔️ Do not use "you" or "you".
✔️ No caps and Latin characters are used.
✔️ The imperative mood ("write", "call") is not used.
✔️ No superlatives: "Best," "Will change forever."
✔️ No appeals to a specific audience: "only for Astana residents", "channel for moms".
Check targeting
✔️ Targeting by either language or target channels enabled
✔️ Targeting either by users or by target channels enabled
Read more: How to add emoji to an ad in Telegram Ads
Questions about Telegram Ads? Write our team of experts
Register with AdHand for free