Benchmarks for launching Telegram Ads

Learn what to expect from a new site, and what (great!) results similar companies like you are getting: how much a subscriber costs, what CPM to use, and what results to consider good

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18 niches and topics

Benchmarks for the cost of the result for your industry

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Metrics

Key milestones

Suitable for forecasting before the first launch and for monitoring active advertising

CPM

The cost per thousand impressions helps:

plan your budget for Telegram Ads from the price of impressions

calculate at what rate you can win at an auction

assess the level of competition in the niche

CPJ

The cost per subscriber helps:

Plan your budget for Telegram Ads from the result

estimate the approximate amount of competitors' advertising budgets

find out the cost of the result by competitors and in the niche

Get benchmarks

How to use benchmarks

Calculate your budget for launching Telegram Ads

Take the cost of the result from the file and find out what budget you need to set aside to score the number of targeted actions you want

Find out the effective rate

See what cost per thousand impressions your niche is using to maximize the potential of your ads in the auction

Compare yourself to the market

Evaluate how your results on Telegram Ads are in line with what other companies in your niche are getting

Concerns

Benchmarks for you

Get benchmarks for running Telegram Ads

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