After we'd launched the campaign, the audience interest increased: more calls and Direct messages from moms and dads started coming in. We were pleasantly surprised that even a test budget of about $100 was enough to attract 12 potential students. Previously, for the same money we received only 5-6 applications, but now we're getting twice as many requests, and CPL became 50% less.
Anar Kuspekova
Director of the "Miracle Montessori" Center