Darina ShamanskayaA Telegram bot is a script that is either developed by a programmer or created with the help of a special constructor. It is designed to automate the routine of messenger users, helping them to receive notifications about traffic fines, create reminders, process requests and perform other tasks such as translating texts, transcribing audio recordings and searching for airline tickets.
Bots look just like regular dialogs in Telegram, ensuring the privacy and protection of information passing through them, as well as the correspondence of users.
Bots are used for both personal and commercial purposes. Businesses delegate to bots such tasks as:
- Provide information about your products or services
- create a personalized offer
- process the request
- pre-purchase
- customer retention
- to increase loyalty.
We tell you more about what bots are, how to use them and how to promote them in Telegram Ads.
How do bots work?
Using Telegram bots is easy.
1) Open the Telegram app, find the bot you need via search.
2) Start the bot by clicking on the "Start" button or sending the /start command.
3) Follow the instructions in the message.
4) The request will be processed on the server where the bot script is running.
5) The answer to your request will come in a chat with the bot.
Telegram bots for business
Bots can be useful to different roles in a business, for example 👇
marketers | customer service staff | HR | business process specialists |
How does a business use a Telegram bot?
Purpose of using a bot in Telegram | Examples of use |
Building a sales funnel | User sees the ad in the channel -> goes to the bot -> answers questions -> leaves contacts -> processing leads through other channels (calls, commercial offers, retargeting, email distribution) |
Collection of applications | The company is using the bot as a landing page for Telegram Ads, where users can clarify details or place an order directly in messenger, thus reducing the number of touches and the chance that the user will drop out of the conversation. |
Delivery status notifications | Sending information about the delivery status to customers, which is more convenient than visiting a personal cabinet of the store, besides, it does not require time to develop a personal account. |
Chat moderation | The bot automatically deletes spam comments in a channel or group, handles stop words and blocks spam authors. |
Receiving feedback | The bot automatically sorts and routes appeals to employees based on keywords |
Optimization of customer service | The bot answers typical questions about products and services, staff is only brought in for non-standard cases |
Task reminders for employees | Bot sends task and deadline reminders to employees in Telegram |
Collecting resumes | Recruiter uses bot to collect resumes and portfolios of job seekers |
Statistical analysis | Bots extract data from Google Analytics, collect Telegram group statistics, and plot user activity graphs |
These are just a few examples of the capabilities of bots in Telegram.
Various functions of Telegram bots
Bot type | Examples of use |
Classic chatbots | Help in forming healthy habits, for example, a bot that sends workout programs and articles about healthy lifestyle. Example: Body Buddy - a bot for healthy habits |
Useful tools | Bots for routine tasks related to company services, such as tracking delivery status or making appointments at medical institutions. Examples: CDEK Delivery Bot, RAS Hospital Bot |
Store bots | Online stores in messenger where users can select products, place orders and make payments. Example: Zu store Telegram bot |
Administrative assistants | Tools for channel and chat administration, including collecting statistics, creating pending publications and managing chat activity. Example: bot for channel administration |
Bots for working with content | Scripts for digital marketing professionals to download audio and video from social networks, watermark photos and count the number of characters in text. Example: Bot for creating watermarks |
Telegram-bots of online stores | Consultants for customers, providing information about products and services, helping with selection and ordering. Example: the bot of the Pyaterochka food supermarket chain |
Telegram bots for delivery services | Scripts for taking orders, tracking shipments, processing orders and sharing information with partners. Example: Bot for food delivery partners |
Telegram bots for making appointments for services | Tools for making appointments for services in medical, cosmetic and other institutions, simplifying the process of making appointments and processing requests. Example: Bot for doctor's appointment in the Moscow region |
Telegram bots offer a wide range of opportunities to automate and improve customer interactions. If your business needs non-standard features, you can contact a developer to create a suitable bot in the Python programming language.
How to use a Telegram bot in advertising
The bot is perfect as a landing page for Telegram Ads. However, in order for the ad to pass moderation, it is better to familiarize yourself with the requirements for advertising using a bot.
- The bot should interact with users. After the user launches the "Start" command, the bot should respond and demonstrate functionality
- The bot should be rich in content, not instantly redirect to external sites
- The content of the bot should match the text of the advertisement
- Texts should be literate
- Addressing users in the bot should be done formally, without using "you" phrases
- Notifications from the bot after it has been launched should be discrete, not intrusive
- The bot's content must not advertise products or topics prohibited for advertising in Telegram Ads. A detailed list is available in our article.
How to create a bot in Telegram
There are three ways to create a bot:
- to put together in a construction kit,
- to develop on your own,
- to order from the experts.
Here are a few bot options with descriptions of their features
Bot | Opportunities |
Bottap | menu, feedback form, online store, online enrollment, mass mailings, integration with CRM, content protection |
Botobot | catalog, shopping cart, payment, online chat with customers, analytics, integration with online cash registers and CRMs |
Botmaker | messages, mailings, collection of requests, analytics. There is a web interface inside the bot |
Puzzlebot | flexible mailings, private commands, userbots for full statistics |
If you need a completely custom bot, it is better to write it yourself or order it from specialists. The cost of development depends on the complexity of the project and the programming language used.
Read more: UTM tags in campaigns
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