Darina ShamanskayaTelegram is a new channel for attracting targeted traffic and generating leads and customers. Due to the fact that the advertising office here has been launched relatively recently, the audience is still very lively in responding to and interacting with advertising. For example, the CPM on the site now averages €3, and the minimum is €1. Due to the different mechanics of working with ads, Telegram Ads can work effectively at different stages of the marketing funnel, from reach to conversions into customers.
What are Telegram Ads?
Telegram Ads is the official advertisement in Telegram. If you don't have a premium subscription - you've probably seen short ads in channels with a call to go to a channel or bot. Photo and video formats are available with a one-time account top-up of 20,000 €.
What can be promoted?
Telegram Ads is an advertising solution inside the Telegram social network. With its help, you can generate additional traffic to a channel, chatbot or website, and build different funnels of interaction with users.
Telegram channel
- grow subscribers quickly
- bring more leads to the first contact
Chatbot
- promote individual posts
- help them make decision quicker
External link
- advertise in TG channels without seeding
- generate additional traffic to the site
Personal and business profile
- engage subscribers quickly
- convert leads into customers faster
Mini-app
- help subscribers quickly take action - to place orders or book services
- simplify data collection
Cost of promotion
Right now, users are not yet overwhelmed by advertising content, and advertisers have a chance to test the new marketing channel on adequate budgets.
The price for 1,000 impressions on the site starts at 0.5 euros. This is 14 times less than the average for other sites.
Advertising format
Text ads in Telegram are placed natively at the end of the feed of channels with 1k+ subscribers.
Media and video format
Creative Requirements: JPEG or PNG, up to 5 MB, 16:9 aspect ratio, minimum width 640 px
Video requirements: MP4, up to 20 MB, aspect ratio 16:9, minimum width 640 px, duration 3 to 60 seconds
In TON accounts, you can promote inside other people's bots.
You can add a link to your Telegram channel, Telegram profile, mini-app, bot or any external link to your ad.
In TON accounts, you can promote inside other people's bots.
You can target ads by user or channel parameters.
So, for example, you can choose:
- all users from Kazakhstan who are interested in certain topics
- all users who are subscribed to certain channels
There are other targeting settings as well.
Advertising payment methods
AdHand creates convenient solutions for marketers to buy and manage advertising budgets in social networks. In Kazakhstan and Uzbekistan, AdHand opens access to Telegram Ads with favorable conditions and helps:
- Set up an advertising campaign
- Replenish and manage the advertising budget
- Receive closing documents
- Contact Telegram support in case of any problems
And AdHand also has loyalty programs with cashback.
There are now 2 ways to pay for Telegram Ads through AdHand: 1) Ad Office in Euros 2) Ad Office in dollars in TON
Advertising office in euros
- first deposit - €500 + AdHand commission;
- subsequent minimum deposits - €150 + AdHand commission;
- the amount of commission depends on the vertical:
- crypto - 30%
- education - 25%
- travel - 20%
Advertising office in euros in TON
- first deposit is $250;
- current rate ~ 6 EUR / TON
- all targeting languages are available (restriction on showing ads to users from Russia, Germany, Israel, Palestine and Ukraine)
- targeting only channels and bots
- no targeting by users;
- you can promote a channel, a post, a chatbot
Read more: Advertising formats in Telegram
Questions about Telegram Ads? Write our team of experts
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