Darina ShamanskayaOver the past year, Telegram has been gradually transforming from a messenger into a platform that strongly reminds users of the social networks they are used to. More than 900 million users communicate here every month. And recently Telegram launched its advertising platform Telegram Ads, which is being actively developed, adding new tools for marketers. If earlier in Telegram it was possible to promote only through seeding, now advertisers have more options: Telegram Ads, Stories. In this article, we will look at how convenient and effective it is to advertise on the site, comparing visits and targeted advertising from Telegram.
Before Telegram Ads, advertising on the site was only available in seed format. When Telegram Ads was released, advertisers had the choice of advertising via seeding or Telegram Ads.
Seeding - placement of posts in the feed of a Telegram channel on a paid basis through a contract with the owner. Advertisers prepare text and creatives, discuss terms with administrators of selected channels and place their ad in the channel's feed.
Advantages of placement through crops:
- There are no restrictions on the size of the text. An advertiser can write a fairly detailed and large text, the size of the ad depends only on the conditions of Telegram channel administrators.
- Use of creatives. Creatives can be the main way to attract the attention of the audience. Depending on the channel, advertisers can use both images and video.
- Text formatting. Text can be blurred, bolded, or italicized.
Disadvantages of placement through crops:
- Individual terms and conditions. The terms of advertising placement can vary significantly from channel to channel, which takes a lot of time to communicate with owners.
- Post preparation. In addition to contracting, marketers spend time creating text and creatives to suit the conditions of each of the channels in which they want to advertise.
- Display format. The ad is in the Telegram feed and rises higher and higher over time, while fixing the ad or republishing it is an additional expense.
Telegram Ads is an advertising solution within the Telegram social network. In Telegram Ads you can place native ads in open channels with 1000+ subscribers at the bottom of the news feed. The ad can lead to a Telegram channel, a chatbot or an external link.
Benefits of posting via Telegram Ads:
- Different ad formats are available in Telegram Ads: text ads with buttons, native banners in channels, promotional posts, as well as ads with images and videos.
- The ad is native and prominent. The ad is placed at the bottom of the newsfeed and stays there, so users read it by heart. Ads can also be placed between posts.
- No need to negotiate. The marketer sets up the ads himself through the Telegram cabinet, he does not need to contact the owners of the channels. And the same ad text will appear in the selected channels.
- Possibility to place in any open channel with 1000+ subscribers, even in the channel of competitors. The advertiser can choose the topic of channels for placement or collect the list of necessary channels by himself, including competitors' channels.
Disadvantages of posting via Telegram Ads:
- Text limitations. You need to fit a catchy message about your product or service into a small text.
- You can only create an advertising account through an ad buying platform. You can do this on good terms with AdHand.
Read more: How to run a channel in Telegram to make it sell?
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