How to choose channels for promotion via Telegram Ads

Written by.

Darina Shamanskaya

Date published

January 21, 2025

In Telegram Ads, the effectiveness of your ad will largely depend on your channel targeting strategy. Advertising in the right channels will help you expand your target audience and reduce the cost of key KPIs. We tell you how to approach the process of searching and selecting channels for advertising in Telegram Ads. The instructions are suitable for a standard office and an office with payment in TON.

Searching and selecting channels for Telegram Ads

Before you start searching and selecting channels, we recommend preparing a brief with the criteria by which you will filter and select the channels you find. This will help both at the search stage to focus on your goals and keep them in focus, and at the prioritization stage.

1. Search

Start with a list of channels of potential interest to your target audience. Then try to look at related topics.

CA interests are a direct characteristic of the channel's CA. Select indirect ones as well, for example:

profession
floor
age
solvency
location, etc.

The list of channels is ready. Now we need to select the quality ones.

2. Quality selection criteria

Now you need to evaluate the channels: refuse unsuitable or bait channels. It is better to give this stage time to avoid paying for irrelevant views. Criteria worth paying attention to:

Evaluate the content: frequency of publication, topics and headings of posts, whether there are typos.
Analyze the engagement of the channel's audience: the average number of post views, whether the audience interacts with the posts.

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Remember, it's far more important to gauge audience interaction with channel content than the number of posts.

Check your audience: member activity, sources of subscriptions, their profiles, etc.
Check the statistics: ER, reach, views, etc. Use the TGStat service for this.

How to choose the right channels for Telegram Ads

Channels can be selected manually or using services.

The manual method is free, but fiddly. Here are some hints on how to make it easier:

Keywords. Enter all the words that come to your mind on the topic in the search. For example, for travel: discounts on tours, vacation, resorts, tourism and others.
Location. If you're interested in audiences from a specific country or city, try adding relevant names to your keyword search.
Ready-made picks. The content providers on the web have already tried and done half of the work. Google the channels you are interested in. Perhaps they have already compiled a selection, or maybe they have tested it for you.

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effective for narrow niches and for low-frequency searches.

Thematic catalogs of Telegram channels

The catalogs have ready-made selections and ratings of interesting telegram channels. For example, you can find a selection of channels by:

subject/category;
to the region;
popular bloggers;
popular publications;
active chats/bots;
the novelty of the channels;
et cetera, et cetera.

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Think in advance about how you will select channels from the selection

Start with the TGStat service. Here's how you can work with it 👇

Selecting channels with TGStat

Open the rankings.
You can filter by topic on the left;
Filter the resulting list and sort by parameters;

Selecting channels for promotion with TGStat

Conveniently, channel parameters can be analyzed in detail or a general summary table can be viewed.

Selecting channels with Telemetrio

Open the rankings.
You can filter by category (channel topics);
Add filters by language and country and sort by parameters;

Read more: Top 5 tips to increase ad CTR

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