Top 5 tips for increasing the CTR of an ad

Written by.

Darina Shamanskaya

Date published

January 21, 2025

In today's digital world, one of the key measures of ad performance is click-through rate (CTR). The higher the CTR, the more people are interested in your ad and click on the link. It is important to understand how to increase this indicator in Telegram Ads. In this article, we will look at some basic tips that will help you increase the CTR of your ads.

What is CTR?

CTR, or Click-Through Rate, is the ratio of the number of clicks on an ad to the number of times it is shown, expressed as a percentage. For example, if your ad is shown 1000 times and clicked 50 times, the CTR will be 5%. This indicator allows you to assess how attractive and relevant your ad is to your target audience.

How to increase clickability of ads in Telegram Ads

1. Emoji

Emoji is not just a text decoration, but a powerful tool for attracting attention. Including colorful and relevant emoji in the headline and text of your ad can significantly increase its appeal. They help highlight key points, convey emotion, and make your ad more memorable.

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Tip: Use emoji wisely, don't overload the text with them. Choose the ones that correspond to the content of your ad and evoke positive emotions in the audience.

2. Write sales text

The text of an ad is its heart. A well-written sales text can significantly increase CTR. It should be concise, clear and compelling. Focus on the benefits the user will get by clicking on the link.

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Tip: Use clear wording, and sometimes you can use clickbait.

Read more about the rules of working with ad texts in our article about customizing ads in Telegram Ads.

3. Add a CTA

A call to action (CTA) is an element of text that encourages a user to take a specific action. In the case of Telegram Ads, a CTA is a button in the ad that leads to a landing page. Without a clear CTA, users may not understand what is expected of them and skip your ad.

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Tip: Choose CTAs that reflect the purpose of your ad as much as possible.

Read more about working with CTAs in ads in our Telegram Policy.

4. Change the show schedule

The timing of ads plays a significant role in their effectiveness. Your ad may go unnoticed if it is shown at the wrong time for your target audience.

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Tip: Analyze when your audience is active and adjust your display schedule accordingly. For example, if your target audience is office workers, place ads at lunchtime or in the evening.

5. Change CPM rates

The CPM rate is set by the advertiser. Now you can start with 1.5 euros - this is the minimum possible bid. The higher the bid, the better the chance to win the auction and get your ad to the audience. Increase the bid and show your ad more often than your competitors to motivate users to click on your ad faster.

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Tip: Constantly analyze the effectiveness of targeting and bid level. Increase bids on the most effective targeting and ads.

For more on working with budgets, read about benchmarks in Telegram Ads.

Conclusion

Increasing CTR in Telegram Ads requires a comprehensive approach. Using emoji, writing sales text, adding clear CTAs, adjusting display schedules and optimizing CPM rates are key steps on the way to success. By applying these tips, you will be able to make your ads more attractive and increase their effectiveness.

Read more: How to buy Telegram Ads for dollars?

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