How to promote a channel or post in Telegram Ads
How to promote a channel or post in Telegram Ads

How to promote a channel or post in Telegram Ads

Written by.
Darina Shamanskaya
Date published
January 20, 2025

In Telegram Ads, you can promote a channel or an individual post in that channel. This is more convenient than channel integrations.

Add a link to a channel or a specific post to your ad | Euro Cabinet

In the Telegram Ads in Euros advertising cabinet, start creating a new ad. In the "URL you want to promote" field, add a link to your channel or to a specific post in your channel. We remind you that the channel must be public.

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Use an invitation link. Such a link will allow you to track the effectiveness of advertising and attract subscribers.
Use an invitation link. Such a link will allow you to track the effectiveness of advertising and attract subscribers.

You can check 'Show website picture' and a preview of the link will be generated. The channel avatar will be added to the ad. If you want to customize it, you can change it for the channel.

The preview option is more expensive. The minimum CPM will increase by 30%.

Finished with your ad text and settings? Don't forget to pre-evaluate how the ad will look. Run 'Preview Ad'.

Telegram Ads Preview

Add a link to a channel or a specific post to your ad | TON account

In the Telegram Ads cabinet in TON, start creating a new ad. In the "URL you want to promote" field, add a link to your channel or to a specific post in your channel. Remember that the channel must be public.

💡
Use an invitation link. Such a link will allow you to track the effectiveness of advertising and attract subscribers.
Add a link to a channel or a specific post to a Telegram Ads ad

Analyze the results of advertising

In Telegram Ads, you will be able to check some metrics of RC effectiveness. For example:

  • CPC - price per click (transition).
  • CTR - clickability of an ad (the ratio of clicks to impressions).
  • CPM - cost per 1,000 impressions.
  • Spent budget - advertising expenses (in euros).
  • Remaining budget - Remaining budget.
Read more: How to choose channels to promote via Telegram Ads
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