Darina ShamanskayaMore and more businesses and advertisers are opting for official Telegram Ads in 2025. The number of active messenger users is growing. Cheap subscribers and applications are guaranteed. We tell you about Telegram Ads in facts and figures.
Is Telegram the new social network?
The former messenger Telegram has now turned into a full-fledged social network. Now it includes the usual formats - chatbots, storizas and E-commerce, thousands of thematic channels with quality content and an engaged audience, and more than 950 million users a month with a wide geography. On the one hand, Telegram has many different ways to reach out to the audience, and on the other hand, it has a high-quality target audience.
It is not surprising that with such content the site becomes attractive to advertisers. And if earlier it was possible to advertise here only through integrations with channels, now there is an advertising cabinet familiar to advertisers with low CPMs and high efficiency.
An audience you want to pay for
Telegram has reached a new level in interest targeting capabilities. Thanks to its unique content format and the structure of the social network itself, where everything is centered in channels, Telegram attracts a huge amount of highly specialized and professional content. It is followed by a solvent audience. And targeting methods make it possible to interact with the right audience as precisely as possible, which makes communication more effective.
Usage patterns
Users come to Telegram for interesting and high-quality textual content, and ads, also textual, organically complement it, which increases engagement. Due to the fact that advertising messages look like native posts, users do not experience banner blindness and perceive advertising in a better way.
Read more: Telegram's advertising capabilities
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