Darina ShamanskayaTelegram Ads for each stage of the funnel: from brand recognition to sales
Telegram Ads have become a popular marketing tool due to their high efficiency. In this article, let's look at how to use Telegram Ads at every stage of the sales funnel - from attracting attention to a brand to making sales.
Step 1: Attracting attention
At this stage, the main goal is to make your brand known to as large an audience as possible. Telegram Ads offers several tools for this purpose:
- Advertisements: Place ads in popular Telegram channels. It is important to make the offer attractive and understandable in order to interest the user immediately.
- Target audiences: Set up targeting by interests and demographics. Telegram allows you to select audiences by geography, interface language, and interests.
Example:
- Offer: "Get a free skincare guide!"
- Targeting: Women 18-35 years old, interested in cosmetics.
Step 2: Engagement
Once you've attracted attention, it's important to engage your audience, keep them interested and motivate them to interact further.
- Chatbots: Direct traffic to a chatbot that will provide valuable information and collect contact details.
- Content: Post useful content in your Telegram feed. It can be a free guide, a discount or an invitation to a webinar.
Example:
- Chatbot: A welcome message asking for name and contact information, followed by a free guide.
- Content: Regular posts with skin care tips and product information.
Step 3: Warming up
At this stage, it's important to maintain interest in your brand and prepare the user for a purchase.
- Chatbot Newsletters: Send useful tips, articles and suggestions via newsletters.
- Personalized Offers: Use the data collected to create personalized offers that will be of most interest to each user.
Example:
- Newsletters: Regular messages with news, promotions and useful materials.
- Personalized offers: Special discounts for users who frequently interact with the bot or channel.
Stage 4: Sales
The final stage of the funnel is to translate interest into an actual purchase.
- Direct Offers: Post direct offers in a chatbot or channel with clear instructions on how to buy.
- Customer Support: Provide prompt support via chatbot or manager to help with the buying process.
Example:
- Direct offer: "Buy our new skincare kit for 20% off!"
- Customer Support: Built-in feature in chatbot to contact a manager with ordering questions.
Conclusion
Telegram Ads are a powerful tool for creating an effective sales funnel. Proper use of ads at each stage of the funnel helps not only to attract attention, but also to hold the interest of users, prepare them for purchase and ensure conversion into real sales.
Get creative and analyze results regularly to continually improve your advertising strategy.
Read more: What you get when you pay for Telegram Ads through AdHand
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