Written by.
Darina ShamanskayaDate published
January 16, 2025
In Telegram Ads, you can promote a chatbot and instantly activate communication with the user. This is more convenient than channel integrations.
Add a link to the bot in the ad
In the Telegram Ads cabinet, start creating a new ad. In the "URL you want to promote" field, add a link to the chatbot.
You can check 'Show website picture' and a preview of the link will be generated. A chatbot avatar will be added to the ad. If you want to customize it, you can change it for the chatbot.
The preview option is more expensive. The minimum CPM will increase by 30%.
Finished with your ad text and settings? Don't forget to pre-evaluate how the ad will look. Run 'Preview Ad'.
Analyze the results of advertising
In Telegram Ads, you will be able to check some metrics of RC effectiveness. For example:
- CPC - price per click (transition).
- CTR - clickability of an ad (the ratio of clicks to impressions).
- CPM - cost per 1,000 impressions.
- Spent budget - advertising expenses (in euros).
- Remaining budget - Remaining budget.
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