Darina ShamanskayaThe moderation process plays an important role in maintaining the quality of content on ad serving platforms. Telegram Ads also has strict requirements that a channel must meet in order to be premoderated. Let's take a look at the main reasons why a channel may not pass moderation and read more resources to better understand each of these aspects.
Reasons for rejection of a channel on moderation
1. Mention of prohibited products/services/services
One of the main reasons why a channel may be rejected for moderation is if it mentions prohibited products, services or services. This can include drugs, weapons, illegal financial schemes, and more.
2. a large amount of clickbait
The use of clickbait, including bold, underlines, capslock, emoji and a large number of external links, can negatively affect the perception of the channel. Clickbait creates false expectations and misleads users, which is a violation of platform rules.
3. low channel activity
A channel may not pass moderation if it is inactive or has few posts. Platforms prefer channels with regular content updates and an active audience, as this indicates real user engagement.
4. Inconsistency with the topic or content
A channel may be rejected if its content or subject matter does not match the advertised purpose. This includes publishing content that is unrelated to the channel's theme or contradicts the stated objectives.
5. Copyright infringement
The use of copyrighted materials without proper authorization is also one of the reasons why a channel is rejected for moderation. This applies to texts, images, videos and other forms of content.
6. Inappropriate design of the channel
A channel may not pass moderation if its design does not meet the platform's standards. This includes the lack of an informative description, incorrect titles, low-quality images, and so on.
Conclusion
Passing moderation is an important stage for any channel wishing to advertise in Telegram Ads. Compliance with all the requirements and standards of the platform will not only help you successfully pass moderation, but will also increase the trust and interest of your audience. Studying each of the reasons for rejection and following the recommendations will help you avoid common mistakes and improve the quality of your channel.
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