How to create an ad in TON cabinet Telegram Ads

Written by.

Darina Shamanskaya

Date published

January 15, 2025

To create an ad in Telegram, you need a Telegram Ads account. You can create it via AdHand. In AdHand, you will be able to choose which ad account you want to create: in euros or in TON. The process takes up to 1 business day. When the account is ready, you will receive a notification to your email that it is ready. After that, simply log in to the advertising system and go to your personal account.

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The customization options in the advertising cabinets in Euro and in TON differ. The current instruction refers to creating an ad in the advertising cabinet in TON.

Launching an advertising campaign in Telegram is easy. The ad settings are similar to other advertising platforms. Let's go through the steps of launching an advertisement in Telegram.

Creating the first ad

Launching an advertising campaign

Log in to your Telegram Ads account and select the cabinet where you will create your ad. Click the "Create a new ad" button.

Launch an advertising campaign in the TON cabinet of Telegram Ads

A window with the parameters of your future ad will open. You will be able to customize them based on your goals.

Setting up a campaign in TON cabinet in Telegram ads

Setting up a campaign in the TON cabinet

Setting up a campaign in the euro cabinet

Enter the title of your ad. Only you will be able to see it. We recommend making the title short but informative, so that it would be easier to find it in the general list of campaigns and then use it for analytics. For example, you can specify:

what you're selling in the ad
target
offer or targeting used in the ad

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Example: TG_Ads_apartments3_interests

TG_Ads - is responsible for the channel and will help you to compare the results of RC with other sites.

apartments3 - the ad contains information about apartments of a certain type with the symbol "3".

interests - the ad is shown based on the selected interests.

Writing the text of the ad

Let's move on to creating the ad itself. Add the text of the ad. Please note that the number of characters cannot exceed 160.

❗ Observe the requirements for style, spelling and punctuation in Telegram ads, similar to the rules of other advertising systems.

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Here are the basic requirements

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If a 'URL invalid' error occurs when filling in the ad text, it may be because you have not yet added a landing page link in the settings below the ad text. Make sure you have entered the landing page URL correctly in the appropriate field to make the error notification disappear.

Add a link and evaluate the appearance of the ad

When creating an ad, it's important to set up the link and preview correctly to maximize effectiveness. Here are some tips 👇

In the 'URL you want to promote' field, add a link that can lead to a

public Telegram channel
chatbot
a specific post in the public channel.

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The text on the CTA button is not editable and is set automatically by Telegram depending on the type of link.

Where does the ad lead?	channel	chatbot	channel or bot post
Available CTAs on the button	Go to the channel	Go to bot	Go to message

Set budget: CPM, total and daily budget

Advertising in Telegram Ads works according to the CPM (Cost Per Millennium) model. That is, the advertiser sets the price he is willing to pay for 1,000 impressions of his ad.

The minimum CPM in Telegram Ads in TON accounts in May 2024 is 0.1 Toncoin. This is approximately 0.59 EUR as of May 20, 2024.

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If you are launching Telegram Ads for the first time, we recommend making your first run with a minimum bid. If you see that your ad is not showing well, it's likely that there is a lot of competition in this topic. Then increase the bid in the next ad run.

Additional budget customizations:

Daily views limit per user - helps to limit the number of views per user per day. Views are not unique. If a user sees your ad repeatedly, the system will count it as a separate unique display.

setting a limit of impressions per day in Telegram ads

Initial Budget - determines the maximum you are willing to spend on the ad for the entire time it is running. For the first time, set the budget for 2-3 days to control spending. Once the ad is running, the budget can be adjusted.

Customizing the show schedule

If you choose the first option, the campaign will start immediately after moderation, allowing you to set a completion date. However, if you choose the second option, the campaign will be launched by a specialist, and you will be able to set not only the end date, but also the launch date.

setting up a link to be shown in advertisements

After selecting the option, you can customize the display schedule by checking the 'Ad Schedule' checkbox. Then customize the schedule with days of the week on the vertical and hours on the horizontal. When targeting users (Target Users), you can also set what time the system should focus on: the user's time zone or the time zone you set.

Customizing audiences

In Telegram Ads TONs, you can only target specific channels.

A few rules of thumb for adding channels for targeting in TON advertising cabinets:

channels (from 1000 subscribers) are added manually in channel link format
Telegram offers similar topics
There is no way to edit the list of channels in a ready-made campaign, so you need to make a copy with a different composition of channels
You can't see statistics on how ads worked in each channel separately. Only by campaign.
If you need statistics by channel, you need to make a separate campaign for each channel.

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Advice from AdHand experts: large channels should be placed in separate campaigns, while small channels can be grouped together.

The campaign budget can be changed while the campaign is running. For example, if a campaign does not produce results, its budget can be moved to another campaign.

Campaign budget in the Telegram Ads TON cabinet

Read more: How to pass moderation in Telegram Ads - checklist

Questions about Telegram Ads? Write our team of experts

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